There’s one statement that stands true throughout the history of mankind:
If you do the same thing everyone else does, you will achieve the same results.
The other side of the coin reads: if you want different results, you have to do something different.
If you want to stand out from the crowd (which I’m sure you do), you need to read more. Period.
One compelling reason to do so was given by Charlie Munger. In a 2007 commencement speech given at the USC School of Law, Charlie Munger – vice chairman of Berkshire Hathaway, Warren Buffett’s right
I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines.
They go to bed every night a little wiser than they were when they got up and boy does that help, particularly when you have a long run ahead of you.
Go to bed a little wiser than you were when you got up… That should be everyone’s mantra. But of course, it rarely is.
What about you?
Do you want to live a better life? Do you want more money? Would you like to have more influence? More health? Power? Peace of mind? What about love, joy and happiness?
Well, guess what? There’s probably a book written on any of those subjects by someone who’s been there, done that and found a solution to the same problems all of us are facing on a daily basis.
Save yourself years of “trial-and-error”, pain and suffering by learning from those who have already figured it out.
I know of no better and smarter shortcut. Besides, books are one of the best investments you can make in your entire life. And how much is a book these days? $10 – $20? What a bargain!
You can’t put a price on the ideas you find in a book. One single idea can change your life, bring you huge amounts of money, and lead you to a life of joy and fulfillment. And that’s not an overstatement.
My life changed the moment I started reading a lot. Just over the last year (2015), I’ve read a little bit over 100 books. I’m not saying this to brag. I’m saying this to show you that I’m not just talking the talk, but I’m also walking the walk.
I read 2-3 books every single week, mostly non-fiction, and I take a multidisciplinary approach to learning. The books I read are from a variety of areas, including philosophy, psychology, economy, entrepreneurship, science and of course, self-help.
For today’s post, I’ve left behind the business related books as these don’t make the topic of this blog.
What follows is a list of 35 books, in no particular order, that had an impact on my life and the ones I found most helpful. These are the ones I’ve enjoyed the most reading and which I gladly go over again and again.
Make your pick and let it lead you to a never ending journey of lifetime learning.
1. How to Read a Book, by Mortimer Adler
How to Read a Book is the best and most successful guide to reading comprehension for the general reader.
Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them—from elementary reading, through systematic skimming and inspectional reading, to speed reading. Readers will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.
Also included is instruction in the different techniques that work best for reading particular genres, such as practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science works.
2. How to Win Friends and Influence People, by Dale Carnegie
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
In this timeless guide, you’ll learn:
1) Three fundamental techniques in handling people
2) The six ways to make people like you
3) The twelve ways to win people to your way of thinking
4) The nine ways to change people without arousing resentment
3. The Richest Man in Babylon, by George S. Clason
“As a young man, I came across George Samuel Clason’s classic 1926 book The Richest Man in Babylon, which offered commonsense financial advice told through ancient parables. I recommend it to everyone.” – Tony Robbins
In this classic bestseller, The Richest Man in Babylon, George S. Clason reveals the secrets for creating, growing, and preserving wealth.
Through these entertaining tales of merchants, tradesmen, and herdsmen, you’ll learn how to keep more out of what you earn; get out of debt; put your money to work; attract good luck; choose wise investments; and safeguard a lasting fortune.
4. Think and Grow Rich, by Napoleon Hill
Think and Grow Rich is the most important financial book ever written. Napoleon Hill researched more than forty millionaires to find out what made them the men that they were. In this book he imparts that knowledge to you.
Once you’ve read this book you will understand what gives certain people an edge over everyone else. By following the advice laid out clearly in this book you’ll be the one with an edge. It’s time to stop wondering what it’s like to be rich and start knowing. This book has changed countless lives and it can change yours!
“This is the best single book on personal success ever written; it made me a millionaire—starting from nothing.” – Brian Tracy
5. Emotional Intelligence, by Daniel Goleman
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman’s brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.
Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart.
The best news is that “emotional literacy” is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.
6. As a Man Thinketh, by James Allen
All that we achieve and all that we fail to achieve is the direct result of our own thoughts.
“As a Man Thinketh” is a classic in the truest sense: few books have been so widely read, have stood the test of time so well, have had such an impact on generations of readers, and have carried such a simple, profound message: You are what you think.
7. Man’s Search for Meaning, by Viktor Frankl
Psychiatrist Viktor Frankl’s memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished.
Based on his own experience and the experiences of others he treated later in his practice, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Frankl’s theory-known as logotherapy, from the Greek word logos (“meaning”) – holds that our primary drive in life is not pleasure, as Freud maintained, but the discovery and pursuit of what we personally find meaningful.
8. The 7 Habits of Highly Effective People, by Stephen Covey
“The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold.
Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.
Before you can adopt the seven habits, you’ll need to accomplish what Covey calls a “paradigm shift” – a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your “proactive muscles” (acting with initiative rather than reacting), and much more.
This isn’t a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you’ll want to study this book, not skim it. When you finish, you’ll probably have Post-it notes or hand-written annotations in every chapter, and you’ll feel like you’ve taken a powerful seminar by Covey.” — Joan Price
My personal favorite, hands-down.
9. Leading an Inspired Life, by Jim Rohn
If you’ve followed my stuff for quite a while, you know that Jim Rohn is one of my earliest mentors, who had a profound impact on my life. Even though most of his thoughts have been ingrained into my mind through his audiobooks, I consider this book to be a cornerstone of his philosophy on life.
This influential book contains the foundational principles that anyone can learn to achieve success in both business and in life.
You will learn a great number of ideas as you go through this book. Ideas that have helped successful people accomplish their goals, achieve certain wealth and experience greater joy and satisfaction in their lives.
“Character isn’t something you were born with and can’t change, like your fingerprint. It’s something you weren’t born with and must take responsibility for forming.” – Jim Rohn
10. The Talent Code, by Daniel Coyle
Talent. You’ve either got it or you haven’t.’ Not true, actually.
In “The Talent Code”, award-winning journalist Daniel Coyle draws on cutting-edge research to reveal that, far from being some abstract mystical power fixed at birth, ability really can be created and nurtured. In the process, he considers talent at work in venues as diverse as a music school in Dallas and a tennis academy near Moscow to demostrate how the wiring of our brains can be transformed by the way we approach particular tasks.
He explains what is really going on when apparently unremarkable people suddenly make a major leap forward. He reveals why some teaching methods are so much more effective than others. Above all, he shows how all of us can achieve our full potential if we set about training our brains in the right way.
“I am willing to guarantee that you will not read a more important and useful book in 2009, or any other year.” – Tom Peters, coauthor of In Search of Excellence
11. Talent is Overrated, by Geoff Colvin
Asked to explain why a few people truly excel, most people offer one of two answers. The first is hard work. The second is that these people possess an innate talent for excelling in their field.
According to distinguished journalist Geoff Colvin, both the hard work and natural talent camps are wrong. What really makes the difference is a highly specific kind of effort-“deliberate practice” – that few of us pursue when we’re practicing golf or piano or stockpicking.
Based on scientific research, “Talent is Overrated” shares the secrets of extraordinary performance and shows how to apply these principles. It features the stories of people who achieved world-class greatness through deliberate practice – including Benjamin Franklin, comedian Chris Rock, football star Jerry Rice, and top CEOs Jeffrey Immelt and Steven Ballmer.
12. Where Good Ideas Come From, by Steven Johnson
The printing press, the pencil, the flush toilet, the battery – these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture?
Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
13. The Magic of Thinking Big, by David J. Schwartz
Set your goals high…then exceed them!
Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind.
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community.
He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!
14. The Compound Effect, by Darren Hardy
Another disciple of Jim Rohn, Darren Hardy, publisher of Success Magazine wrote a brilliant personal development book.
No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default.
“The Compound Effect” offers a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.
“The Compound Effect is a must-read book for success seekers. You want to know what it takes? You want to know what to do? It’s all in these pages. The Compound Effect is a clear and concise success operation manual!” – John C. Maxwell
“Darren Hardy has written a new ‘bible’ for the self-improvement space. If you are looking for the ‘real deal,’ a real program, with real tools that can change your life and make your dreams a reality, The Compound Effect is it!” – David Bach
Buy this book: Print
15. Mindset, by Carol Dweck
Dweck explains why it’s not just our abilities and talent that bring us success—but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardize success.
With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals—personal and professional.
“If you manage any people or if you are a parent (which is a form of managing people), drop everything and read Mindset.”—Guy Kawasaki
“Everyone should read this book.”—Chip and Dan Heath
16. The Happiness Hypothesis, by Jonathan Haidt
This is a book about ten Great Ideas.
Each chapter is an attempt to savor one idea that has been discovered by several of the world’s civilizations - to question it in light of what we now know from scientific research, and to extract from it the lessons that still apply to our modern lives.
It is a book about how to construct a life of virtue, happiness, fulfillment, and meaning.
“For the reader who seeks to understand happiness, my advice is: Begin with Haidt.” – Martin E. P. Seligman, author of Authentic Happiness
17. Meditations, by Marcus Aurelius
Few ancient works have been as influential as the Meditations of Marcus Aurelius, philosopher and emperor of Rome (A.D. 161–180).
A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, it remains one of the greatest works of spiritual and ethical reflection ever written. Marcus’s insights and advice—on everything from living in the world to coping with adversity and interacting with others—have made the Meditations required reading for statesmen and philosophers alike, while generations of ordinary readers have responded to the straightforward intimacy of his style.
For anyone who struggles to reconcile the demands of leadership with a concern for personal integrity and spiritual well-being, the Meditations remains as relevant now as it was two thousand years ago.
18. Letters From a Stoic, by Seneca
For several years of his turbulent life, Seneca was the guiding hand of the Roman Empire. His inspired reasoning derived mainly from the Stoic principles, which had originally been developed some centuries earlier in Athens.
This selection of Seneca’s letters shows him upholding the austere ethical ideals of Stoicism—the wisdom of the self-possessed person immune to overmastering emotions and life’s setbacks—while valuing friendship and the courage of ordinary men, and criticizing the harsh treatment of slaves and the cruelties in the gladiatorial arena.
The humanity and wit revealed in Seneca’s interpretation of Stoicism is a moving and inspiring declaration of the dignity of the individual mind.
19. Enchiridion, by Epictetus
Although he was born into slavery and endured a permanent physical disability, Epictetus (ca. 50–ca. 130 AD) maintained that all people are free to control their lives and to live in harmony with nature.
We will always be happy, he argued, if we learn to desire that things should be exactly as they are. After attaining his freedom, Epictetus spent his entire career teaching philosophy and advising a daily regimen of self-examination. His pupil Arrianus later collected and published the master’s lecture notes; the Enchiridion, or Manual, is a distillation of Epictetus’ teachings and an instructional manual for a tranquil life.
Full of practical advice, this work offers guidelines for those seeking contentment as well as for those who have already made some progress in that direction.
20. The Republic, by Plato
The Republic is a Socratic dialogue, written by Plato around 380 BC, concerning the definition of justice, the order and character of the just city-state and the just man.
It is Plato’s best-known work and has proven to be one of the most intellectually and historically influential works of philosophy and political theory. In it, Socrates along with various Athenians and foreigners discuss the meaning of justice and examine whether or not the just man is happier than the unjust man by considering a series of different cities coming into existence “in speech”, culminating in a city called Kallipolis, which is ruled by philosopher-kings; and by examining the nature of existing regimes.
The participants also discuss the theory of forms, the immortality of the soul, and the roles of the philosopher and of poetry in society.
21. The Lessons of History, by Will Durant
A concise survey of the culture and civilization of mankind, The Lessons of History is the result of a lifetime of research from Pulitzer Prize–winning historians Will and Ariel Durant.
With their accessible compendium of philosophy and social progress, the Durants take us on a journey through history, exploring the possibilities and limitations of humanity over time. Juxtaposing the great lives, ideas, and accomplishments with cycles of war and conquest, the Durants reveal the towering themes of history and give meaning to our own.
“The Durants’ masterpiece belongs in any home library and occupies a shelf in many.” – Dana D. Kelley
22. The Story of Philosophy, by Will Durant
A brilliant and concise account of the lives and ideas of the great philosophers—Plato, Aristotle, Bacon, Spinoza, Voltaire, Kant, Schopenhauer, Spencer, Nietzsche, Bergson, Croce, Russell, Santayana, James, and Dewey—The Story of Philosophy is one of the great books of our time.
Few write for the non-specialist as well as Will Durant, and this book is a splendid example of his eminently readable scholarship. Durant’s insight and wit never cease to dazzle; The Story of Philosophy is a key book for any reader who wishes to survey the history and development of philosophical ideas in the Western world.
23. Managing Oneself, by Peter F. Drucker
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren’t managing their knowledge workers careers. Instead, you must be your own chief executive officer.
That means it’s up to you to carve out your place in the world and know when to change course. And it’s up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it.
Only when you operate with a combination of your strengths and self-knowledge can you achieve true and lasting excellence. “Managing Oneself” identifies the probing questions you need to ask to gain the insights essential for taking charge of your career.
24. The Power of Habit, by Charles Duhigg
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
“Sharp, provocative, and useful.”—Jim Collins
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink
25. Drive, by Daniel H. Pink
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
“Drive is the rare book that will get you to think and inspire you to act. Pink makes a strong, science-based case for rethinking motivation–and then provides the tools you need to transform your life.” – Dr. Mehmet Oz, co-author of YOU: The Owners Manual
26. The Power of Full Engagement, by Tony Schwartz
The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job by laying out the key training principles and provides a powerful, step-by-step program that will help you to:
1) Mobilize four key sources of energy
2) Balance energy expenditure with intermittent energy renewal
3) Expand capacity in the same systematic way that elite athletes do
4) Create highly specific, positive energy management rituals to make lasting changes
Above all, this book provides a life-changing road map to becoming more fully engaged on and off the job, meaning physically energized, emotionally connected, mentally focused, and spiritually aligned.
27. Influence, by Robert Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
28. Linchpin, by Seth Godin
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.
“This is what the future of work (and the world) looks like. Actually, it’s already happening around you.”- Tony Hsieh, CEO, Zappos.com
29. Choose Yourself, by James Altucher
The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes.
Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.
New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).
30. The 5 Love Languages, by Gary Chapman
Falling in love is easy. Staying in love—that’s the challenge! How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?
In the #1 New York Times bestseller “The 5 Love Languages”, you’ll discover the secret that has transformed millions of relationships worldwide. Whether your relationship is flourishing or failing, Dr. Gary Chapman’s proven approach to showing and receiving love will help you experience deeper and richer levels of intimacy with your partner—starting today.
31. Don’t Sweat the Small Stuff, by Richard Carlson
Don’t Sweat the Small Stuff…and It’s All Small Stuff is a book that tells you how to keep from letting the little things in life drive you crazy. In thoughtful and insightful language, author Richard Carlson reveals ways to calm down in the midst of your incredibly hurried, stress-filled life.
With Don’t Sweat the Small Stuff… you’ll also learn how to:
1) Live in the present moment
2) Let others have the glory at times
3) Lower your tolerance to stress
4) Trust your intuitions
5) Live each day as it might be your last
Buy this book: Print
32. Switch, by Chip Heath & Dan Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
“Switch” shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
33. Predictably Irrational, by Dan Ariely
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?
In this groundbreaking book, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.
34. Flow, by Mihaly Csikszentmihalyi
Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow.
During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. “Flow: The Psychology of Optimal Experience” teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.
35. Seeking Wisdom, by Peter Bevelin
This book is for those who love the constant search for knowledge.
It is in the spirit of Charles Munger, who says, “All I want to know is where I’m going to die so I’ll never go there.” There are roads that lead to unhappiness. An understanding of how and why we can “die” should help us avoid them. We can’t eliminate mistakes, but we can prevent those that can really hurt us. Using exemplars of clear thinking and attained wisdom, Bevelin focuses on how our thoughts are influenced, why we make misjudgments and tools to improve our thinking.
Bevelin tackles such eternal questions as: Why do we behave like we do? What do we want out of life? What interferes with our goals? Read and study this wonderful multidisciplinary exploration of wisdom. It may change the way you think and act in business and in life.
Buy this book: Print
I would like to end this article with the wise words of the stoic philosopher Seneca:
Of all people only those are at leisure who make time for philosophy, only those are really alive. For they not only keep a good watch over their own lifetimes, but they annex every age to theirs. All the years that have passed before them are added to their own. Unless we are very ungrateful, all those distinguished founders of holy creeds were born for us and prepared for us a way of life. By the toil of others we are led into the presence of things which have been brought from darkness into light. […]
From them you can take whatever you wish: it will not be their fault if you do not take your fill from them. What happiness, what a fine old age awaits the man who has made himself a client of these! He will have friends whose advice he can ask on the most important or the most trivial matters, whom he can consult daily about himself, who will tell him the truth without insulting him and praise him without flattery, who will offer him a pattern on which to model himself.
As always, if you found this article helpful, make sure to share it to your friends via Facebook, Twitter or any other social channel of your liking. Together, we can change an ignorant society into a learning one. Share the knowledge!
Tweet this statement to start the movement.